Sohail Arora (IN)

Sohail Arora is the founder and director of KRUNK, India's finest artist management, bookings and events agency, based out of Mumbai.

Sohail is a full-time member of the Mumbai-based BBC (Bay Beat Collective). BBC – formed in 2009 – was voted #1 Drum N Bass/Dubstep DJ Collective by MyFavDJ.in for 2009 - 2010. Comprising of Sohail Arora and Kris Correya, BBC has opened for acts like Prodigy, Noisia, Alix Perez, Nymfo, LTJ Bukem, DJ Marky, Pendulum & Klute. BBC has played an important role in the rise of the bass music culture in the country.

Founded in 2009, KRUNK specialises in the finest local and international talent within the music industry. KRUNK's wide roster of artists include some of the most forward thinking DJs/producers in the country. In addition to running India’s only Bass Heavy Electronic Music festival called BASS CAMP, which pushes sounds like drum n bass, dubstep, glitch hop, garage, reggae/dub and more, KRUNK also curates festival stages at festivals like Sunburn, Zima Fest and many more.

Krunk runs many other properties like FAM JAM, FLUX and has been responsible for bringing down quality international acts like Alix Perez (UK), Mr. Bill (Australia), Calyx and TeeBee (UK), Lucy Swann (No), Mathias Stuboe (No), and many more.

KRUNK also offers tailored consultancy services in music programming to some of the best venues and festivals in the country.

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 WORKSHOP:

Driving Your Music Career with Social Media
Date: 5th December, 2014
Duration: 30 minutes

With things going viral every other day on social media, creating a buzz around one’s work as a musician to stand out amidst the noise is an essential task that is too often glossed over and underrated.

Sohail Arora, founder/director of KRUNK, a successful Indian artist management, bookings and events agency will highlight just how essential social media is as a tool in building one’s career as an artist. The workshop aims to equip musicians with a sound working knowledge of how to navigate platforms such as Facebook, Twitter, Instagram, YouTube, SoundCloud and so on, so as to pique audience interest, increase one’s reach as an artist, and ensure sustained public interest in one’s work.