Driving Your Music Career with Social Media

Sohail Arora
5th December, 2014
Time: 3:30pm
Duration: 30 minutes
Venue: Chandra
Open to public. Registration not required.

With things going viral every other day on social media, creating a buzz around one’s work as a musician to stand out amidst the noise is an essential task that is too often glossed over and underrated.

Sohail Arora, founder/director of KRUNK, a successful Indian artist management, bookings and events agency will highlight just how essential social media is as a tool in building one’s career as an artist. The workshop aims to equip musicians with a sound working knowledge of how to navigate platforms such as Facebook, Twitter, Instagram, YouTube, SoundCloud and so on, so as to pique audience interest, increase one’s reach as an artist, and ensure sustained public interest in one’s work.


Sohail Arora is the founder and director of KRUNK, India's finest artist management, bookings and events agency, based out of Mumbai.

Sohail is a full-time member of the Mumbai-based BBC (Bay Beat Collective). BBC – formed in 2009 – was voted #1 Drum N Bass/Dubstep DJ Collective by for 2009 - 2010. Comprising of Sohail Arora and Kris Correya, BBC has opened for acts like Prodigy, Noisia, Alix Perez, Nymfo, LTJ Bukem, DJ Marky, Pendulum & Klute. BBC has played an important role in the rise of the bass music culture in the country.

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